Branding, marketing, and promotion

Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.

Logo and branding guidelines

Using a common language

Controlled vocabulary about World IA Day

Social media channels

Global engagement and reach of @WorldIADay

Local marketing strategy

Strategies on local marketing and promotion to drive excitement and anticipation for your event

Social media guide

Collective social media strategy for local events

The WIAD website

• Your location page

• Your event page

• Keep accessibility in mind